We aim to be the leading player in the sauna and spa market. Our key strategic priorities in achieving this aim are as follows:
Increasing the value of the average purchase
We aim to grow the share of more advanced sauna heaters and more comprehensive sauna solutions and also increase the sales of our other premium products.
We seek to increase the value of the average purchase through upselling, such as offering besides a heater also items such as control unit, safety rail, sauna accessories, spare parts and sauna heater stones. We also continue to develop innovations that enhance the customer experience. The company seeks to selectively expand its turnkey deliveries offered in particular to professional customers, examples of which can be found in sauna and spa facilities built at Finnish hotels.
Harvia also seeks to expand its offering in higher price product segments and is launching a new brand SENTIO by Harvia in the highest price segment during 2018.
We aim to grow our market share in all of our markets in Finland, Scandinavia, Germany, other EU countries, Russia and North America by strengthening our distribution network and thus improving availability and visibility of products tailored to Harvia’s main market.
|Geographical area||Harvia’s strategic objectives|
Improving the efficiency of production
According to the management, Harvia’s facilities in Muurame are highly efficient and its operations are flexible. We constantly seek to improve operational efficiency by means which include the geographical structure of production, streamlining purchases and logistics, optimising our product offering, designing the products to be easy to manufacture, increasing our capacity utilisation rate, and introducing a higher degree of automation at our production facilities.
The company seeks to continue to optimise its product offering through measures designed to reduce the volume of overlapping and slow-turnover products. This also serves the aim of reducing inventory levels.